Machinery News
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Lubrizol Unveils a Melt-in-your-Mouth Magnesium Prototype
Barcelona – Lubrizol is introducing a prototype formulation that includes the MAGSHAPE™ microcapsules magnesium ingredient in a fast-melt powdered stick for on-the-go post-work-out convenience. This delivery system for magnesium can meet the needs of those seeking a more palatable format for getting their daily magnesium boost. It can also help the B2B nutraceutical space by empowering supplement providers to create cutting-edge magnesium products that respond to market gaps. The prototype samples are orosoluble sticks which deliver a single dose of 250mg elemental magnesium (upper limit of magnesium in a food supplement recommended by the European Food Safety Authority (EFSA)) neatly packed in a small 1.5g sachet of powder. This new prototype formulation presents another opportunity to utilize the MAGSHAPE magnesium ingredient in another format, in addition to tablets and chewables. “Orosoluble powders that can deliver uniform palatable doses of magnesium require significant expertise to develop successfully” explains Alan Connolly, Lubrizol R&D Manager. “It involves striking the right balance between particle size, solubility, taste, and flowability. Too large a particle size will result in poor dispersion in the mouth leading to a gritty, unpleasant texture. However, even the smallest particle will not behave as expected if it displays poor orosolubility.” Also known as the mindfulness mineral, magnesium is emerging as a hero ingredient used to melt away stress and promote muscle relaxation. It is also EFSA approved for its crucial role in normal energy-yielding metabolism, normal muscle function, protein synthesis and electrolyte balance. It also contributes to a reduction in tiredness and fatigue making this mineral increasingly attractive for those leading active lifestyles, particularly athletes. “Magnesium supplementation is widely embraced to bridge some nutritional gaps,” asserts Isabel Gómez, Global Marketing Manager for Lubrizol Nutraceutical business. “However, obtaining the daily recommended dose can be burdensome, whether due to large pill sizes, their tendency to leave an unpleasant taste in the mouth, or gut discomfort, which consequently indicates poor absorption. MAGSHAPE magnesium ingredient was uniquely designed to ease the routine of supplementing by concentrating a potent dose of magnesium into the smallest serving while also being microencapsulated to ensure its absorption and minimize side effects.” The proprietary microencapsulation technology in the MAGSHAPE ingredient provides micronized magnesium oxide particles with a wider surface area. This helps to deliver a stable source of magnesium that is more slowly absorbed by the intestinal tract and reduces common unpleasant side effects associated with magnesium supplementation. Moreover, the MAGSHAPE microencapsulated magnesium allows for versatile and more appealing consumption formats. Its fluid consistency and water dispersible coating makes it suitable for incorporation into a wide variety of food matrices.” “MAGSHAPE ingredient is crafted from magnesium oxide which is the most concentrated form of magnesium. Its microencapsulation is designed to support gradual assimilation throughout the entire digestive system so that more gets into the blood stream to help replenish and maintain healthy magnesium levels in human cells and bones,” concludes Gómez. “A bioavailability study is in the pipeline to confirm its bioactivity in the body.” About Lubrizol Nutraceuticals The Nutraceuticals arm of Lubrizol specializes in added-value active ingredients, enabling differentiated nutraceutical solutions backed by science. Its core technology is strength in microencapsulation applied to botanical and mineral ingredients that allow its customers to develop better-for-you products with leading performance claims. For more information, visit www.lubrizol.com/Health/Nutraceuticals About The Lubrizol Corporation The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales and technical offices around the world and has more than 8,000 employees. For more information, visit www.Lubrizol.com. More
Industry News
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Bengaluru gears up for ProPak India Expo
ProPak India will take place at the Bangalore International Exhibition Centre (BIEC) from 25 - 27 September 2024 Informa Markets in India is all set to bring in the 6th edition of ProPak India and 18th edition of collocated Food Ingredients (Fi India) along with the to Bengaluru this year from 25-27 September 2024 at the BIEC. These vibrant expos stand as the premier B2B hub, uniting the food, health, packaging, and processing sectors in one grand event. ProPak India showcases a comprehensive array of advanced processing machinery and packaging solutions, featuring a wide spectrum of products, from packaging materials and machinery to labelling systems, automation technologies, and beyond. The Indian food and beverage packaging market is projected to grow from USD 35.93-billion in 2024 to USD 49.27-billion by 2029, with a CAGR of 6.52% during this period. This growth is driven by the increasing consumption of packaged foods, growing awareness of product quality, and the expanding food processing sector, which reduces agricultural waste. The rise of organised retail, higher purchasing power among the middle class, and the booming online food delivery market, supported by platforms like Zomato and Swiggy, also contribute to this trend. However, the market faces challenges due to fluctuating raw material prices, stringent regulations on plastic use, and the need for sustainable packaging solutions, spurred by environmental concerns. The shift towards eco-friendly packaging, supported by companies like Evirocor, and innovations in nanotechnology to enhance packaging sustainability and functionality, are expected to further shape the market's growth amidst evolving regulatory landscapes. Speaking on ProPak India expo, Yogesh Mudras, managing director, Informa Markets in India, said, “Fi India and ProPak India 2024 is more than just an exhibition; it's a convergence of innovation, collaboration, and forward-thinking solutions that will shape the future of the food and packaging industries. As new regulations focused on sustainability and safety redefine packaging standards, companies must adapt and innovate to remain competitive. With 75% of global consumers willing to pay more for eco-friendly packaging and 68% expressing concerns about plastic waste, the demand for sustainable practices is undeniable.” Mudras also pointed out the rise in food-borne diseases that has heightened health consciousness among consumers, leading to a growing demand for natural ingredients and safer food practices. In response to these evolving trends, this year’s event will provide an unparalleled platform for industry leaders to connect, explore solutions, and drive the transformation of the sector. “Bengaluru, being a dynamic hub for food processing and innovation, makes it the perfect venue to host Fi India and ProPak India 2024 once again. The city’s thriving market and strategic importance in the industry will play a crucial role in fostering growth and collaboration among key stakeholders," he added. The shows attracts a wide range of attendees, including food manufacturers, producers, distributors, and suppliers, packaging materials providers, machinery and equipment manufacturers, labelling solutions experts, and automation technology providers, along with procurement heads, R&D professionals, food consultants, and government officials providing a fertile ground for networking and business collaboration. Exhibitors will showcase a diverse array of products, such as herbs, spices, seasonings, food additives, flavours, colours, fragrances, and nutritional ingredients essential for food formulation. ProPak India will feature over 100 exhibitors and over 500 brands, both expos collectively anticipating drawing over 17,000 visitors. ProPak India 2024 is supported by several key industry associations, including SIES (South Indian Education Society), IFCA (Indian Federation of Culinary Associations), ASPA (Authentication Solution Providers' Association), further enhancing the event’s credibility and influence. Credit More
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